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Kitsch x BT21 Satin Pillowcase with Zipper for Hair and Skin,
LiBa Waterproof Plastic Shower Curtain – Bathroom Shower Curtain
Liquid I.V.? Hydration Multiplier – Lemon Lime | Electrolyte Powder Drink Mix | 1 Pack (16 Servings)
Liquid I.V.? Hydration Multiplier Sugar-Free – Raspberry Melon
LMNT Zero Sugar Electrolytes
LMNT Zero Sugar Electrolytes
M3 Naturals Retainer and Denture Cleansers
MaryRuth’s Liquid Multivitamin
Muddy Mat? AS-SEEN-ON-TV Highly Absorbent Microfiber Dog Door Mat and Pet Rug, Non Slip Thick Washable Area and Bath Mat Soft Chenille for Kitchen Bathroom Bedroom and Indoor – Orange Medium 30″X19″
NatureWise Curcumin Turmeric 2250mg
Ninja BL610 Professional 72 Oz Countertop
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.